The Eco Lux Journey

At EcoLux, we believe everyday essentials shouldn’t come at the expense of your well-being or the planet’s. We create premium, sustainable bathroom and household products designed to be gentle on you and gentle on the earth. By choosing rapidly renewable bamboo and plastic-free materials, we help you reduce your footprint without compromising on softness, strength, or style. Because every purchase is more than just a product — it’s a choice to protect your health, preserve nature, and contribute to a cleaner, kinder planet for generations to come.

Eco Lux was born from a moment of awareness and a sense of responsibility. The more I learned about the environmental impact of conventional paper products, from deforestation and habitat loss to the chemical processes behind production, the harder it became to look away. I felt an overwhelming need to create change, however small. That spark of concern turned into action. I set out to build a brand that proves sustainability and luxury can coexist, a brand that empowers people to make choices that matter. Every roll, every customer, and every decision brings us one step closer to a future where comfort doesn’t cost the earth. 

Toilet paper is something humans use everyday, without thinking about the environment impact. Approximately 83 million rolls are produced every single day, that’s an estimated 27,000 trees cut down each day. This destruction drives biodiversity loss, erodes natural habitats, and pushes countless species toward extinction. From orangutangs and tigers to delicate, unseen flora and fauna — entire ecosystems are paying the price for our convenience.

Majority of toilet paper is still wrapped in single-use plastic, contributing to over 300 million tonnes of plastic waste generated globally each year, much of which ends up polluting oceans and harming wildlife.

At Eco Lux, we believe in changing that narrative. No trees, No plastic, No harsh chemicals, just a better product for you and the planet.

Eco Lux products are FSC-certified, ensuring that every roll meets the highest standards of responsible sourcing and sustainable production. This certification guarantees that our bamboo comes from responsibly managed forests and verified supply chains that protect biodiversity, local communities, and long-term forest health.

Luxury That Doesn’t Cost the Earth

Eco Lux is more than a brand, it’s a movement toward mindful living.
A promise that comfort, quality, and conscience can coexist beautifully.
And a reminder that small choices, made collectively, have the power to create a lasting impact.

Together, we’re redefining the roll.